That last part’s not true, but everything else is. I have seen a lot of changes. There was this guy I used to work with who constantly bemoaned the advances technology brought. The refrain was that “in the old days you had to be good,” which meant — according to him, anyways — that classic approaches to design and the valuable manual skills won through experience and expertise were now made obsolete by any no-talent hack who could tap a few keys on a computer keyboard. I could kind of see his point, but the fact is, in order to succeed, you have always had to be good, and even while taking advantage of ground-breaking technological changes, things like solid creative concepts, skill, and talent are still paramount and missed if not present.
So I have seen a three-inch stack of mechanicals transmuted into bits and bytes and uploaded to an FTP site. But what has really changed? Because whether it’s cave paintings, stone tablets, print or web design, it still takes the artist and the craftsman. It still takes experience and expertise.
Through the years CDG has been a nimble and ever-evolving company. I know this because I’ve been here the whole time and I’ve seen so many companies our size fail while we have gone on and on. Personally, I couldn’t imagine working anywhere else. A friend of mine once described the ideal job as one that keeps you almost too busy and constantly challenges you to learn new things. That’s Cameron Design Group. Keeping me nimble since 1987.