Blog

  • The evolutionary story of Google Logo

      A logo represents a company’s identity, the sum of its products, services, and brand. A good logo offers visual recognition without all the lengthy and unnecessary details. As companies progress and achieve higher market positions (oftentimes branching out in...

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  • 5 Ways to Visualize Your Big Idea

    Are you having a hard time finding ways of accurately conveying your complicated ideas? Actually, a proper visualization can help not only organize your ideas but also help your customers to understand your concept easily, which in turns enhances the...

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  • Catalyst Counseling of Connecticut Logo

    We’re excited to debut a new logo that we just created for our friends at Catalyst Counseling of Connecticut. CCC offers therapeutic counseling services to individuals, couples, and families. Specializing in working with those struggling with mental healh conditions and...

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  • Logo Throw Back Thursday—JCPenney

    In an attempt to turn around flagging sales in 2010, newly appointed CEO Ron Johnson undertook a complete rebranding and repositioning of the tried-and-true retailer. From a brand recognition (and sales) standpoint, the constant change has unhinged the pretty solid...

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  • Logo Throw Back Thursday

      Cola-Cola – What’s Old is New Again Even though summer is making its exit here in New England and we’ll soon be back praying that the red line that we’re on doesn’t break down, we know that what goes...

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  • The Brand Audit

    Like all of us, you dread receiving a notice in your mailbox saying you’ve been selected for an audit. “Why me?” you might bemoan. But what if that notice was sent to you from your own company? Unlike a friendly...

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  • And Just What the Hell Do You Do?

    During those social occasions when we meet people for the first time, the question of “what do you do?” inevitably comes up. For many, merely mentioning their job titles answers the question. Firefighter. Astronaut. Ballerina. Supreme Overlord of Beta Sector...

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  • Hughes-Bosca Identity Design

    Both Mary Hughes and Caro-Gray Bosca are nationally recognized goldsmiths whose individual work has been honored by inclusion in museums and private estates across the country. Their collaboration brings you a collection far more exciting than either imagined alone. Discipline...

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  • Designing for the Soul

    In this hectic, fast-paced world we live and work in, it’s humbling when we take a step back and do something to improve people’s lives. We VOLUNTEER. Whether it’s opening a door or loading someone’s groceries, helping others is ingrained...

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  • Halloween

    Ah, yes, Halloween is fast approaching. We all have our special Halloween memories from childhood, those beloved scenes of urchins strolling about in flame-retardant costumes wearing masks whose eyeholes never quite lined up with the eyes, of the houses we...

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  • Antidotes & Anecdotes

    Zynx Health is a longtime client and healthcare industry leader. They provide evidence- and experience-based products and services that empower healthcare organizations to measurably improve the quality, safety, and efficiency of patient care. They are excited to introduce this interactive...

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  • Zynx Health

    Project: Conference Creative Description: The Zynx Health Conference is a yearly event focused on shaping patient outcomes with care guidance. For this concept, we went with a “Take a Ride with Zynx” old school riding the rails theme. From replica...

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  • IDC

    Project: Advertising Campaign Description: Design and creation of ads for IDC, the premier global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. Illustration and Infographics and Geniuses oh my! The creative...

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  • BU Global Toast

    Usually, when tasked with a new campaign we begin a creative process that includes multiple variations of the provided theme. For the Boston University Alumni Association, we were given the task of creating a unique campaign for their yearly Global...

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  • Simplicity Sells

    Ironically, one of the most complex tasks we can assign ourselves is to convey an idea as simply as possible. It’s a lot harder than you think. Breaking something down to its basic elements and showing only what’s pertinent in an...

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