Category Archives: Uncategorized

The Brand Audit

Like all of us, you dread receiving a notice in your mailbox saying you've been selected for an audit. "Why me?" you might bemoan. But what if that notice was sent to you from your own company? Unlike a friendly missive from the IRS, a brand audit is something you should embrace. And instead of...
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And Just What the Hell Do You Do?

During those social occasions when we meet people for the first time, the question of "what do you do?" inevitably comes up. For many, merely mentioning their job titles answers the question. Firefighter. Astronaut. Ballerina. Supreme Overlord of Beta Sector Three. But when I respond with "graphic designer," very often the follow-up is: "What's that?" "What's...
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Why One CDG Employee Scores Thanksgiving 1, Christmas 0

Let me ask this personal and rather leading question: isn't Thanksgiving the best holiday on the U.S. calendar? It's a matter of opinion, I know, but for a moment consider Thanksgiving as the number one holiday. Of course, ask that same question to any kid and he or she will immediately counter with Christmas or...
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Designing for the Soul

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In this hectic, fast-paced world we live and work in, it’s humbling when we take a step back and do something to improve people’s lives. We VOLUNTEER. Whether it’s opening a door or loading someone’s groceries, helping others is ingrained in us all. It’s the one thing we do that can make a difference while giving back to the community we do business in.

Because we are a design company, it’s our job to create beauty. We surround ourselves with it. Beautiful colors, fonts and photography are our daily visuals. The sad truth
however, is that ugliness is around us too. Just outside our beautiful Commonwealth
Avenue office, we see homelessness and poverty. We cannot make that beautiful. Instead we have reached out to work with a wonderful place for woman who have suffered many life traumas. In a small way we can bring some beauty and happiness to them. Take a look at their website and see what a terrific job they do: http://womenslunchplace.org.
It will put a smile on your face.

lunch-place

“Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”
—Margaret Mead

Halloween

halloo-weenah Ah, yes, Halloween is fast approaching. We all have our special Halloween memories from childhood, those beloved scenes of urchins strolling about in flame-retardant costumes wearing masks whose eyeholes never quite lined up with the eyes, of the houses we all counted on to offer the...
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Antidotes & Anecdotes

1921180_825055337524873_6256991947775171739_o Zynx Health is a longtime client and healthcare industry leader. They provide evidence- and experience-based products and services that empower healthcare organizations to measurably improve the quality, safety, and efficiency of patient care. They are excited to introduce this interactive forum that allows them to share the latest...
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Logo, Identity and Brand, What’s the Difference?

Blog01 Here at Cameron Design Group we design logos, we design corporate identities, we develop branding (among other things). Sounds good right? But what do these terms mean?   Sometimes we get stuck in our own little worlds when we talk about what we do. It happens to most people,...
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How I learned about typography

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I never imagined when I signed up for a required typography course my sophomore year at Massachusetts College of Art and Design how it would impact me. I already had some familiarity with typography. When I was in high school I worked on word...

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