I design things. I live in the abstract. I can go from A to B, but I usually take a detour along the way. My job is to make your job easier. I’m a designer.
I sell design. I compile metrics. I get your customers to engage with you in the least amount of steps as possible. My job is to make your job easier. I’m a salesman.
Until recently, I used to believe that these two functions were completely separate.
After a decade being the creative asset in several larger companies, I now find myself filling a new role as a business development guy.
The process of changing my mindset from just creating great work for a client, to showing a potential client that the benefits of working with us here at Cameron Design Group outweigh the drawbacks, has been an eye-opening experience.
I hope to share some of the lessons that I learn over the coming months in my attempt to bridge the divide between the creative/business aspects of a creative agency.