Right Brain vs. Left Brain: My Transition from Creative to Business

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I design things. I live in the abstract. I can go from A to B, but I usually take a detour along the way. My job is to make your job easier. I’m a designer.

I sell design. I compile metrics. I get your customers to engage with you in the least amount of steps as possible. My job is to make your job easier. I’m a salesman.

Until recently, I used to believe that these two functions were completely separate.

After a decade being the creative asset in several larger companies, I now find myself filling a new role as a business development guy.

The process of changing my mindset from just creating great work for a client, to showing a potential client that the benefits of working with us here at Cameron Design Group outweigh the drawbacks, has been an eye-opening experience.

I hope to share some of the lessons that I learn over the coming months in my attempt to bridge the divide between the creative/business aspects of a creative agency.

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